l y a l   s e b a

creative director /

fashion & prop stylist

 An incredible concept can have so much power that it speaks to masses. Sometimes the concept is as simple as tying a campaign together with punchy colours and amazing precision, and other times it's about a powerful narrative. As a stylist I've had to quickly adjust to each brief that comes my way with an understanding of each brand's narrative. As a creative director I'm involved with the process of conceptualizing content, creating brand stories and making sure that we achieve what we set out to shoot.

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Based in Cape Town, with a Fashion Design Diploma from CPUT, I started my career working in fashion manufacturing, merchandising and as a trainee buyer. At the start of 2008 I got an in-house stylist position at Highbury Safika Media, doing full time fashion and product styling across a number of magazine titles which exposed me to the latest fashion and decor trends. Keen to start freelancing, I joined Sixlove Artist Management where I've built up over ten years of freelance styling and art direction experience.

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All images in this portfolio are both creatively directed and styled by me. For more extensive styling work you can visit my portfolio on the Sixlove site.

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 CLIENTS

Louis Vuitton, Jimmy Choo, Adidas, Puma, Asics, Alcatel, Philips, Esprit,  Marks & Spencers, Accessorize, H&M, Matalan, Heatons, Tesco, Mercedes, Audi, Peugeot , Jaguar, Volkswagen, Gudang Garam, Nivea,  Merrell,  Woolworths, Debenhams, Mr Price,  Weleda, Sportscene, American Swiss, Galaxy , Zando, Zalando, Engelhorn, C & A, Lejaby, 36 Boutiques, Villa Africa, The Vineyard Hotel, Oudewerf Hotel, Glo and many more.