l y a l   s e b a

art director &
fashion/ product/prop stylist

 An incredible concept can have so much power that it speaks to masses. Sometimes the concept is as simple as tying a campaign together with punchy colours and amazing precision, and other times it's about a powerful narrative. As a stylist I've had to quickly adjust to each brief that comes my way with an understanding of each brand's narrative. As an art director I enjoy creating concepts and illustrating ideas through story boards that come to life. In a world where there is so much content, we have to make sure that what we create stands out.

Based in Cape Town, with a Fashion Design Diploma from CPUT, I started my career working in fashion manufacturing, merchandising and as a trainee buyer. At the start of 2008 I got an in-house stylist position at Highbury Safika Media, doing full time fashion and product styling across a number of magazine titles which exposed me to the latest fashion and decor trends. Keen to start freelancing, I joined Sixlove Artist Management where I've built up over ten years of freelance styling and art direction experience.

All images in this portfolio are both art directed and styled by me. For more extensive styling work you can visit my portfolio on the Sixlove site.


Louis Vuitton, Jimmy Choo, Adidas, Puma, Asics, Alcatel, Philips, Esprit,  Marks & Spencers, Accessorize, H&M, Matalan, Heatons, Tesco, Mercedes, Audi, Peugeot , Jaguar, Volkswagen, Gudang Garam, Nivea,  Merrell,  Woolworths, Debenhams, Mr Price,  Weleda, Sportscene, American Swiss, Galaxy , Zando, Zalando, Engelhorn, C & A, Lejaby, 36 Boutiques, Villa Africa, The Vineyard Hotel, Oudewerf Hotel, Glo and many more.


lyalseba@gmail.com  / +27 727459524

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© 2020 by Lyal Seba, Art Director + Stylist.