Alongside styling, I work as a freelance Social Media Manager for a select group of local businesses, developing their visual identity and shaping how their brands are presented online. From content planning and creative direction to photography, reels, post design, copywriting and scheduling, I manage the day-to-day social media presence of each account. I combine a strong understanding of visual storytelling with an awareness of current social trends to create content that feels considered, engaging and aligned with each brand, while using platform insights and analytics to continually refine and grow their presence.